Google’s website profiling for fast loading and a supposedly good “experience,” causes them to hide all the small-time website operators who actually made the internet.
Not every innovator with something to say wants to study how the internet works; some just want to make a simple text only website. In this case a bad user experience will hide the site forever, even though there was something important to be said. Why do we automatically have to study an entire extra subject just to game Google’s algorithm into indexing a website which would already be indexed if their formulas hadn’t skewed the search results.
That’s the problem. You can’t get “pure” search results anymore. Everybody has to pay for the place in line. On google there are now so many ad results most users never actually scroll all the way down to un-paid content. This is the majority of the planet causing pay-per-click actions constantly every day.